Sasha Kennedy

This was a brochure that I designed for my work placement

www.hobo-web.co.uk

I wanted to create an editorail spread for magazine Dazed & Confused. My concept for the spread was playing on the idea of ‘sex and vegas’. What really goes on when these men win big money, what do they really spend it on??? On a trip to Vegas in 2007, I found that there is a massive escort industry in Vegas that men pay a LOT of money for, i was really intrigued by this and thought that it could be portrayed in a fun way.

This is an annual report that I designed for Levi’s Strauss & Co.  I wanted it to look completely different from anything that Levi’s has previously produced, something with visual flair.

A set of book jackets designed as part of a series for Faber & Faber screenplays.

This project was to design a poster for my university’s summer exhibition.

The booklet was to promote a new TV station, channel seven. The channel was for young, media-savvy individuals that were interested in world news and current affairs. I based mine on song lyrics/poems that contained the number seven. I wanted the booklet to have a personal feel to it, almost like a keep sake which is why I produced it all by hand.

Using the theme of conflict I created a 7-page spread for a fictional fashion and lifestyle magazine called Lime. I based my idea on how we are ruled by fashion and sometimes you just want to break free from it all and have your own individual style.

For Loaded magazine, I created an 8-page drop booklet based on sex statistics in men.

For part of my final major projects I decide to create an editorial piece based on my Dissertation ‘The Importance of Colour in Brand Design’.  I wanted this piece to be more of an attractive piece of editorial design that would make people intrigued and want to pick it up.

My older brother John and his pal Ian run a monthly music podcast and they wanted an identity that they could use on their site and on business cards, so they asked me to come up with something for them

This was an identity I created for a friend who was starting up his own catering service.

An identity for a sushi bar

Here I was to create an identity for a new organic fast food company.  I chose the name Ripe, I wanted it to stay away from the stereotype of organic produce, such as recycled paper, dull greens and browns.  I wanted it to be fun, refreshing and upmarket with it being able to stand out from it’s competitors.